Pitch Package Services – Cost varies according to level of detail and need
What’s an Investor’s Pitch Package?
The investor’s pitch package comes in a myriad of formats and varying degrees of information. In my experience, the most successful pitch packages had these items in common:
1. Executive Summary
Your investor is busy. Make your ask right up front including the various types of financing being used, return on investment percentages and film ownership.
2. Production Team
This is where you really play up your experienced crewmembers. It’s very difficult to make a film and your investor will want to see that you have an experienced team ready and able for the task.
3. Story Synopsis
Your investor may or may not want to read the script. This is an investment for them. They will be more concerned with the financial details rather than the story. That being said, some investors may only want to be a part of family movies or have other content restrictions. Transparency is key.
4. Cast
This is where you play up your proposed cast that you have signed agreements or interest letters with. Lead with the most marketable names and all provide photos of all film leads and key players.
5. Budget Topsheet
For an initial investor meeting, you don’t want to give them a detailed budget. You will want to provide them with the big picture, but keep your financial details private until a prospective deal has been reached.
6. Financing Details
This is where you lay out all of the different types of financing: Soft Money, Deferrals, Bank Financing, other Equity and any other type of agreements. This should be a full disclosure of ownership and priority of debt obligations.
7. Distribution Details
If you have foreign sales agreements or other distribution arrangements, place them here. Provide other distribution estimates based upon similar films, cast members or common metrics based upon your specific foreign sales markets.
8. Revenue Timing
This is where you provide estimates of your revenue streams (theatrical, home video, pay-per-view, VOD, internet streaming, television, etc.) and discount those cash flows back to day one investment. This should should show ample (but realistic) ability to cover the initial investment and provide a return as well.
